Diagnose
Listen to calls. Read the pipeline. Map the motion. Find where deals actually die.
Sales consulting that fixes the motion, the pipeline, the forecast, and the accountability — not just a one-day training. Serving owners and leadership teams across Ohio.
Most Across Ohio sales problems aren't training problems. They're system problems — undefined motion, generic pipeline stages, sloppy qualification, missing accountability rhythm, forecasts based on hope. We fix the system first, then layer training where it moves the dial.
Work spans discovery and qualification frameworks, demo and proposal motion, pricing and negotiation guardrails, pipeline architecture, forecasting logic, comp design, call review, and the weekly cadence that keeps the team sharp.
Also handle the data layer: CRM hygiene, stage definitions, required fields, automation — so reports stop lying and leadership has the numbers to run the team.
Operator background, not a deck-only consultant. Every credibility marker below is something I've actually built or run — not theory.
Listen to calls. Read the pipeline. Map the motion. Find where deals actually die.
Stage definitions, exit criteria, required fields, qualification framework, handoffs.
CRM config or cleanup so the pipeline reflects reality and forecasts survive.
Live training on the new motion — discovery, demo, pricing, close. Reps practice.
Weekly forecast, pipeline review, call review, coaching loops.
Ongoing coaching until the motion is muscle memory.
Anonymized examples of engagements that fit this scope. Names and identifying details withheld.
Founder closing every deal. Built a documented motion, real CRM, hired the first two reps with scorecards. Founder offloaded sales calendar within six months.
Healthy top of funnel, terrible conversion. Tightened stage definitions, added forecasting discipline, retrained discovery. Conversion climbed without more leads.
Comp plan rewarding the wrong behavior. Redesigned to align with strategy. Tracked outcome by quarter.
Training built on a real motion.
Revenue leadership through the transition.
The CRM that reflects the motion.
Sales metrics leadership actually uses.
Marketing wired to sales pipeline.
AI follow-up, scoring, and lead enrichment.
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