What size revenue org do you support?

Best fit roughly 2–20 sales-org people (reps, SDRs, sales ops, sales leadership). Smaller or much larger needs different solutions.

Will you do the rep coaching directly?

Yes — call coaching, one-on-ones, performance plans. Not delegated.

Can you act as the named sales leader?

Yes — fractional VP Sales / CRO title for the duration of the engagement when that's useful internally.

What CRMs do you work in?

HubSpot, Salesforce, Pipedrive, Close, GoHighLevel, custom. Pipeline discipline is the same; the tooling varies.

Will you handle hiring?

Yes — role design, scorecards, interview loops, decisions, onboarding. Often the highest-leverage work.

How long is a typical engagement?

Most run 6–12 months. Some convert to long-term part-time roles.

Will you handle pricing decisions?

Yes — discount governance, packaging changes, expansion pricing, and price increases handled inside the engagement.

Do you do enterprise selling?

Yes — multi-stakeholder enterprise motions, mutual action plans, exec sponsor orchestration, procurement navigation.

Services

Fractional CRO — Revenue Leadership Without The Full-Time Hire

Revenue leadership without a full-time CRO. Sales motion, pipeline discipline, forecasting, rep accountability, pricing, and the operating rhythm a real revenue org runs on.

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What a fractional CRO covers

Owners and CEOs often outgrow founder-led sales before they're ready to commit to a full-time CRO. I sit in the revenue function as the leader during that gap — running the sales meeting, holding the forecast, coaching the team, and making the pricing and packaging calls.

The work is operational, not advisory. Weekly pipeline review, weekly forecast, monthly business review, quarterly planning. Rep one-on-ones, call coaching, scorecards, and accountability. Pricing and discount governance. Channel and partnership decisions where they exist.

Most engagements end either with hiring a full-time CRO (I help recruit and onboard) or evolving into a long-term part-time leadership role for businesses where fractional is the right permanent answer.

Weekly forecast and pipeline review
Rep coaching and accountability
Sales motion design and reinforcement
Pricing and packaging governance
Comp design and quota setting
Successor recruitment and onboarding

Why work with James

Operator background, not a deck-only consultant. Every credibility marker below is something I've actually built or run — not theory.

10+ Years Building Businesses

Multi-Company Owner

Software Developer

AI Platform Builder

Business Systems Architect

Sales Process Designer

Marketing Strategist

KPI & Operations Expert

How a fractional CRO engagement runs

Diagnose

First 2–3 weeks: motion, pipeline, forecast, comp, team. Honest read of what's working.

Install rhythm

Weekly forecast, weekly pipeline review, weekly one-on-ones, monthly business review.

Tighten the motion

Stage definitions, qualification, demo flow, pricing conversation, close. Trained and reinforced.

Hold accountability

Real coaching, real performance management. Not optional.

Optimize

Pricing, packaging, channel, comp. Continuous tuning against the strategy.

Hand off

Recruit and onboard the full-time CRO when the business is ready.

Examples of this work

Anonymized examples of engagements that fit this scope. Names and identifying details withheld.

Series-A to scale

Funded SaaS company needed revenue leadership during a 6-month CRO search. Ran the function fully — pipeline, forecast, hiring — and recruited and onboarded the permanent CRO at engagement end.

Founder-led to team-led

Founder ready to step out of every sales call. Built the motion, hired two reps, installed rhythm. Founder offloaded sales calendar within two quarters.

Comp restructuring

Company's comp plan was rewarding the wrong behavior. Redesigned to align with strategy, rolled out with transition support, and managed rep performance through the change.

Frequently asked questions

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AI strategy and implementation for businesses that want results, not slideware. Identify the right use cases, build, deploy, and own the outcome.

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AI-powered automation across sales, ops, finance, and support. Identify the highest-cost repetitive work and replace it with reliable AI workflows.

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Operator-led business consulting: strategy, sales, marketing, operations, and systems. Outside perspective from someone who has actually built and run companies.

Business Strategy For Owners Who Have To Live With The Decision

Operator-led business strategy: focus, sequencing, market bets, and the operating rhythm to execute. Built for owners, not for hand-offs to interns.

Sales Consulting From An Operator Who Has Carried A Bag

Sales consulting that builds real motions, real pipelines, and real accountability — not just a training day and a deck.

Ready to talk specifics?

Request a consultation, call, text, or book a paid strategy session to dig in.

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