Operator. Builder.
Systems architect.
Ten years of building and running businesses end-to-end — sales orgs, marketing systems, AI platforms, operational processes, recruiting systems, KPI frameworks, and the internal software businesses actually run on.
I don't just give advice. I build. And when a leadership team needs an experienced operator in the room without a full-time hire, I cover that too.
Lessons documented in my book.
Beaten to Millions is the operator memoir behind The Meck Effect — sales orgs, hiring under pressure, KPI systems, AI in real operations, and rebuilding clean after walking out of bad rooms.
Take what's been let go. Rebuild it the way it should have been.
"The Meck Effect is what happens when I take something that has been let go and rebuild it the way it should have been built in the first place. Cleaner lines. Better systems. Honest finishes. An operation that, when you look at it, signals somebody pays attention."
That's how I think about the work. A stuck sales motion. A messy pipeline. A CRM nobody trusts. A dashboard nobody opens. An AI rollout that went nowhere. Diagnose what was let go, design the rebuild, and ship the parts that are within reach.
Sold from a 150 sq ft office. Walked out of two crooked rooms. Built it clean.
Hundreds of personal sales, dozens of hires, multiple teams managed. The lessons from doing the work show up in every recommendation.
I've walked out of businesses that were running games on their own people. The advice you get reflects that — direct, honest, no political theater.
Companies built from scratch with clean sales motions, clean ops, and clean books. That's the bar your business gets held to in our sessions.
The three things that actually matter.
Lifted from how I run my own businesses. They drive every engagement I take.
Every session leaves you with a sharper view, a real recommendation, and the next three moves. Not a deck. Not a framework you've already seen.
Strategy without numbers is wishful thinking. We look at real revenue, real margins, real conversion, real time-to-close, real cost-per-hire. Decisions follow.
If the engagement needs a Saturday call, it gets a Saturday call. If a hire decision needs an hour today, it gets an hour today. Owners don't wait for office hours.
You're hiring an operator. Not a slide deck with a logo.
Ten years of running real operations means I can usually see what's broken inside the first session. Then we get to work on the fix.
Sales processes, pipelines, hiring loops, operating rhythms — I help install them, not just recommend them.
If the strategy is wrong, I'll say so. If the hire is wrong, I'll say so. If the market isn't there, I'll say so. That's what outside operators are for.
Strategy that survives a Monday team meeting beats a 60-slide deck nobody reads twice.
Receipts, not adjectives.
- 10+ years building businesses end-to-end
- Founded and operated multiple companies from scratch
- Hundreds of hires across sales, operations, and trades
- Built sales motions from zero to repeatable revenue
- Owned, renovated, and operated commercial real estate
- Author of Beaten to Millions — operator memoir on building clean
- Direct, outside operator perspective for owners and leadership teams
- Lives in Ohio with his family.
Tell me what's stuck.
I read every message myself. If your situation is real, I'll tell you exactly how I'd think about it — even if the honest answer is "wait six months" or "this isn't the right help yet."