What stack do you build on?

Modern React with TypeScript and server-side rendering — TanStack Start or Next.js depending on the project. SSR for SEO, edge deploy for speed, headless content for flexibility. No template lock-in.

Yes. Code in your repo, hosting in your account, content in your database. I build for ownership, not vendor lock-in.

How long does a typical build take?

Most marketing sites ship in 4–8 weeks depending on scope, content readiness, and integrations. SaaS and multi-page builds run longer.

Yes. Title, meta, schema, OG, sitemap, robots, llms.txt, internal linking, and page-speed work are part of the build, not an upsell.

Can the team update content without code?

Yes. I ship an admin layer (or wire into a headless CMS) so non-developers can publish content, edit copy, and manage media.

Do you integrate with my CRM and email tools?

Yes — forms, lead capture, and analytics events get wired directly into HubSpot, Pipedrive, Salesforce, GoHighLevel, Mailchimp, or whatever you're running.

Do you offer ongoing support?

Optional. Retainer engagements cover updates, new pages, SEO content, conversion experiments, and integrations as the business evolves.

Do you build e-commerce?

Yes — Shopify, headless Shopify, or custom commerce on the React stack when the product warrants it.

Services

Website Development That Converts — Not Just Pretty

Most websites are built like brochures. I build websites like sales assets — measured by the leads they capture, the pages that rank, and the systems they feed. Modern stack, clean architecture, real conversion design.

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What this engagement covers

I build production websites end-to-end: information architecture, copy direction, conversion design, modern code, SEO and schema, analytics, and an admin layer where your team can update content without calling a developer. Every site I ship is designed to be owned and operated by you long after launch.

The technical stack is modern by default — React, TypeScript, server-side rendering for SEO, headless content, edge-deployed for speed. The site is fast, accessible, indexable, and ready to plug into CRM, email, analytics, and AI tooling. No bloated page builders, no fragile theme dependencies.

Conversion is treated as an engineering problem, not a vibes problem. Page structure, CTA placement, lead capture, form flow, schema markup, and analytics events are designed before the first pixel. The site you launch is instrumented to tell you what works on day one.

Discovery, sitemap, content brief, and conversion design
Production build on a modern React/TypeScript stack with SSR
SEO + schema + open graph + sitemap + robots dialed in
Lead capture wired into CRM and email automation
Admin layer for non-developers to edit content
Handoff or ongoing ownership engagement

Why work with James

Operator background, not a deck-only consultant. Every credibility marker below is something I've actually built or run — not theory.

10+ Years Building Businesses

Multi-Company Owner

Software Developer

AI Platform Builder

Business Systems Architect

Sales Process Designer

Marketing Strategist

KPI & Operations Expert

How the build runs

Discovery

What the site has to do — lead capture, ranking, recruiting, content, sales enablement. Real KPIs, not vibes.

Architecture & copy

Sitemap, page-by-page outline, conversion copy direction, and the data the site needs to capture.

Design + build

Modern stack, clean components, SSR, indexable. No template lock-in. Iterated against the conversion goals.

SEO & schema

Title, description, OG, JSON-LD, sitemap, robots, llms.txt, internal linking, page speed.

Integrations

Forms wire into CRM, email, analytics, AI assistants — not into the void.

Launch + ownership

Handoff, training, and an optional ongoing engagement so the site keeps evolving.

Examples of this work

Anonymized examples of engagements that fit this scope. Names and identifying details withheld.

Service business — replaced WordPress with a real platform

Owner was paying monthly for a slow, plugin-heavy WordPress site that didn't convert. Rebuilt on a modern stack with proper lead capture wired into the CRM, schema for local SEO, and a content admin the team uses weekly. Organic leads up materially within 60 days.

SaaS company — sales-led website overhaul

B2B SaaS needed a site that supported a sales-led GTM. Rebuilt with conversion-focused pricing page, demo flow, and a content engine for category SEO. The site became the highest-converting channel inside two quarters.

Local operator — multi-location lead gen

Owner-operated business serving multiple Ohio cities needed location pages that ranked and a unified intake. Built city pages with LocalBusiness schema, a central lead pipeline, and per-location reporting.

Frequently asked questions

AI Consulting From An Operator Who Actually Builds

AI strategy and implementation for businesses that want results, not slideware. Identify the right use cases, build, deploy, and own the outcome.

AI Automation That Removes Real Work

AI-powered automation across sales, ops, finance, and support. Identify the highest-cost repetitive work and replace it with reliable AI workflows.

Business Consulting From An Operator

Operator-led business consulting: strategy, sales, marketing, operations, and systems. Outside perspective from someone who has actually built and run companies.

Business Strategy For Owners Who Have To Live With The Decision

Operator-led business strategy: focus, sequencing, market bets, and the operating rhythm to execute. Built for owners, not for hand-offs to interns.

Sales Consulting From An Operator Who Has Carried A Bag

Sales consulting that builds real motions, real pipelines, and real accountability — not just a training day and a deck.

Sales Training That Sticks

Sales training that's grounded in your motion, your pipeline, and your buyers — not a generic course. Discovery, demo, pricing, close, objection handling.

Ready to talk specifics?

Request a consultation, call, text, or book a paid strategy session to dig in.

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